A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few factors why you need to protect your brand:
Notice
Trademark registration of your mark gives everyone constructive notice of one’s ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a any such doing a look up an identical or similar mark as yours will identify that you already own the mark, it is therefore put on notice that its use of similar or similar mark to yours may result in trademark infringement. The third party is put on notice to find a new and different mark. With such notice, registering your mark prevents a potential conflict in the future.
Social Media
Social media is a fundamental resource for many people businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each social websites venue has policies in to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media optimisation for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social sites account. See the venue’s policies for info. However, I have found that when you’re complain the social media site of such wrongdoing and claim that another is your brand without permission, the social administrator responds with a request of proof of ownership for the subject company name. A trademark registration gives compelling proof brand rights.
Brand Loyalty
Registering your mark shows a dedication to your logo and shows buyers that marriage commitment. The goodwill that could be developed through such commitment is invaluable to a working.
Cybersquatting
Cybersquatters register domain names that are identical or much other parties’ trademarks or known brands with the only purpose of advertising them (to the rightful owner) for a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a domain name name will be identical or similar to ones trademark.
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Trademark registration can continue for as long as you continue when using the mark in commerce. There are some companies that have registered trademarks which are over a century old.
Trademark registration may ‘t be for it doesn’t matter. However, there a variety of compelling causes of protecting your brand since you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.